Product
Development

 

Create new real value

Maximise business performance through better products

Product
Development

 

Create new real value

Maximise business performance through better products

Build products that matter

Solve customer pain-points through innovative products that add real value.

Maximise revenue

Maximise business performance through the best combination of product offering.

Design and inspire

Blend creativity and technical prowess to create, build and launch visionary products.

Build products that matter

Solve customer pain-points through innovative products that add real value.

Maximise revenue

Maximise business performance through the best combination of product offering.

Design and inspire

Blend creativity and technical prowess to create, build and launch visionary products.

Program Overview

The modern product manager is one that can balance customer empathy and understanding, with strategic and commercial acumen, with digital and design prowess. The business leader who creates the genuine value for customers and therefore, the business.

In this program you will develop the capability to identify and address customer needs, utilise best-practice design principles to create product-to-market fit for new and existing products, understand the commercial implications of product development and manage product portfolios to achieve business goals.

As the lines between digital and physical products continue to blur, this program will also develop your digital and tech acumen to maximise value to all customers and to lead teams within your organisation.

Arguably, the modern product manager is the most important part of any company in the modern economy.

Program Overview

The modern product manager is one that can balance customer empathy and understanding, with strategic and commercial acumen, with digital and design prowess. The business leader who creates the genuine value for customers and therefore, the business.

In this program you will develop the capability to identify and address customer needs, utilise best-practice design principles to create product-to-market fit for new and existing products, understand the commercial implications of product development and manage product portfolios to achieve business goals.

As the lines between digital and physical products continue to blur, this program will also develop your digital and tech acumen to maximise value to all customers and to lead teams within your organisation.

Arguably, the modern product manager is the most important part of any company in the modern economy.

Who this is for

DIRECTORS AND HEADS OF DEPARTMENTS

Looking to drive increased return on investment from each and every product they are responsible for.

CAREER SHIFTERS

Looking to break into the innovation, start-up or digital landscape through demonstrated capability of effective product management.

MARKETING MANAGERS

Looking to maximise customer and brand engagement.

BUSINESS OWNERS

Looking to drive increased opportunity, revenue and profit through more effective product strategy.

PRODUCT MANAGERS

Looking to upskill and more effectively manage their products in line with the modern, digital landscape.

DIRECTORS AND HEADS OF DEPARTMENTS

Looking to drive increased return on investment from each and every product they are responsible for.

CAREER SHIFTERS

Looking to break into the innovation, start-up or digital landscape through demonstrated capability of effective product management.

MARKETING MANAGERS

Looking to maximise customer and brand engagement.

BUSINESS OWNERS

Looking to drive increased opportunity, revenue and profit through more effective product strategy.

PRODUCT MANAGERS

Looking to upskill and more effectively manage their products in line with the modern, digital landscape.

HOLISTIC EDUCATION

What to expect

True growth occurs when relevance, challenge and application come together. Our programs cater for all of this.

Resources

Access over 40 hours of online learning material, over 80 tools and templates and a dedicated business advisor and coach.

The tools and templates are always evolving to meet the ever-changing needs of industry, and are yours to keep for life. They cover everything from idea generation, to customer empathy to new-product-launch.

Workshops

We are dedicated to ensuring real outcomes.

Over this program you’ll complete six intensive workshops where you put your learning and ideas to work. Each is focussed on a particular area of developing and managing your business products to maximise customer value, revenue and profit.

Each workshop will cover the education, inspiration and motivation you need to achieve the goals you’ve set.

Network

This program gets you into a global start-up network including aspiring entrepreneurs, inventors and investors.

Gain free access to all Plato Project events, enjoy facilitated introductions and build your network of like-minded individuals sharing the same journey as you.

HOLISTIC EDUCATION

What to expect

True growth occurs when relevance, challenge and application come together. Our programs cater for all of this.

Resources

Access over 40 hours of online learning material, over 80 tools and templates and a dedicated business advisor and coach.

The tools and templates are always evolving to meet the ever-changing needs of industry, and are yours to keep for life. They cover everything from idea generation, to customer empathy to new-product-launch.

Workshops

We are dedicated to ensuring real outcomes.

Over this program you’ll complete six intensive workshops where you put your learning and ideas to work. Each is focussed on a particular area of developing and managing your business products to maximise customer value, revenue and profit.

Each workshop will cover the education, inspiration and motivation you need to achieve the goals you’ve set.

Network

This program gets you into a global start-up network including aspiring entrepreneurs, inventors and investors. Gain free access to all Plato Project events, enjoy facilitated introductions and build your network of like-minded individuals sharing the same journey as you.

Request free consultation with a business advisor

Request free consultation with a business advisor

DESIGN, DEVELOP AND LEAD PRODUCT DEVELOPMENT

The curriculum

In line with the insights and expertise of our industry partners and expert advisors, we’ve created an intensive program that provides you the support, frameworks and networks you need to successfully build, launch and manage both digital and physical products in the modern economy.

Across each week you’ll complete real business work with the support of experts, building your product management prowess, in line with current best practices.

MODULE ONE

__ Evaluate the existing product mix of an organisation
__ Find and define purpose in products
__ Understand the product lifecycle
__ Understand product development economics

MODULE TWO

__ Identify customer needs and uncover customer insights
__ Define a Unique Selling Position and a value proposition
__ Identify and capitalise on new market opportunities
__ Develop product-market synergies for a new or improved product

MODULE THREE

__ Ideation and critical evaluation of product opportunities
__ Utilising technology and designing for sustainability
__ Understand and apply user experience best practice
__ Designing product specifications and undertake financial modelling

MODULE FOUR

__ Create a product development roadmap
__ Utilise agile methodology to lead products
__ Use design-led thinking approaches
__ Integrate the product into the business model

MODULE FIVE

__ Undertake hypothesis testing and prototyping
__ Design a Minimum Viable Product
__ Establish customer feedback mechanisms and processes

MODULE SIX

__ Lead multi-disciplinary product teams
__ Manage projects and stakeholders effectively
__ Understand and apply Shared Value best-practice
__ Create a marketing, messaging and communication strategy

DESIGN, DEVELOP AND LEAD PRODUCT DEVELOPMENT

The curriculum

In line with the insights and expertise of our industry partners and expert advisors, we’ve created an intensive program that provides you the support, frameworks and networks you need to successfully build, launch and manage both digital and physical products in the modern economy.

Across each week you’ll complete real business work with the support of experts, building your product management prowess, in line with current best practices.

MODULE ONE

__ Evaluate the existing product mix of an organisation
__ Find and define purpose in products
__ Understand the product lifecycle
__ Understand product development economics

MODULE TWO

__ Identify customer needs and uncover customer insights
__ Define a Unique Selling Position and a value proposition
__ Identify and capitalise on new market opportunities
__ Develop product-market synergies for a new or improved product

MODULE THREE

__ Ideation and critical evaluation of product opportunities
__ Utilising technology and designing for sustainability
__ Understand and apply user experience best practice
__ Designing product specifications and undertake financial modelling

MODULE FOUR

__ Create a product development roadmap
__ Utilise agile methodology to lead products
__ Use design-led thinking approaches
__ Integrate the product into the business model

MODULE FIVE

__ Undertake hypothesis testing and prototyping
__ Design a Minimum Viable Product
__ Establish customer feedback mechanisms and processes

MODULE SIX

__ Lead multi-disciplinary product teams
__ Manage projects and stakeholders effectively
__ Understand and apply Shared Value best-practice
__ Create a marketing, messaging and communication strategy

Apply to get started now

Apply to get started now

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