It’s a great time to establish a new business. Opportunities are plentiful, and market access has never been easier. Despite this, the rate of failure is still incredibly high.
There’s no doubt that starting a new venture of any description is risky and difficult, however, there are a number of fundamental capabilities that will drastically increase your chance of success.
In this program, you’ll develop the capability required to successfully establish a purpose-driven business from idea conception, through to market launch.
Who this is for
> Aspiring entrepreneurs looking to boost their chances for success through proven strategies and tactics.
> Business advisors and coaches looking to better understand the realities their clients go through in creating new businesses of their own.
> Career changers looking to capitalise on the skills and networks they have and strike out on their own.
Articulating, and finding connection to, your purposeIdea generation and validationSelf-awareness, ‘grit’ and emotional intelligenceEthics and social responsibilityin entrepreneurship
2. Empathy & customer understanding
Identifying market needs and opportunities
Developing customer personas
Empathising and mapping customer empathy
Identifying customer pain points and needs
3. Coaching session
Check-in with your instructor to set your goals and objectives for the course, and to explore the class content and ask questions.
4. Business model development
Understanding the components of a business model
Building a Business Model Canvas
Validating, feedback and pivoting
Developing a real-world prototype or MVP
5. Launching to market
Marketing approaches and strategies
Creating and maintaining strategic partnerships
Branding and competitive positioning
6. Coaching session
Touch base with your instructor to discuss your course progress, and to fully understand how to apply the learning materials in way that ensures successful outcomes.
7. Leading effectively
Raising capital and pitching
Finding the right team and leading them
Developing a support network
8. Preparing for the future
Mapping the customer journey
Articulating specific and effective goals and metrics
Creating clear action plans
Developing a forward-looking business strategy
9. Coaching session
Collaborate with your instructor to wrap-up the course content, and to discuss final feedback that will help you prepare for your individual project presentation.
10. Pitch & present
Present your individual project to the group, showcasing the knowledge and skills you’ve learned throughout the course.
20+ hours online learning
Self directed online learning
Practical tools, tasks & projects
Contextualised course for your team
On-site training to suit your needs
Blend workshops, online & coaching
Support from a dedicated tutor
Pitch and present session
Certificate of completion
Omar De Silva
What support do I get?
What do I get by completing the course?
If you’re interested in official accreditation speak to us about our university partnerships.
How do the coaching sessions work?
The purpose of the coaching sessions is to provide personalised support, accountability and feedback to ensure you get the most out of your learning. Each coaching session will have a specific agenda focusing on your individual learning project and allowing time for questions, deeper exploration of class content and reflection on learning.
Are you an RTO or a university?
If you’re looking for official accreditation though, please ask us about our partnerships.