Entrepreneurs are known for solving problems with creative, innovative ideas and very few resources. Leaders in existing organisations can learn and adopt an entrepreneurial mindset, unlocking new opportunities in times of change and disruption.
Entrepreneurial thinking creates a culture of experimentation and ideation, develops grit and resilience and drives deep connection with the customer. In the era of increased competition, disruptive business models and evolving technological possibilities, the most successful organisations will be the ones who can identify emerging opportunities, rapidly develop compelling solutions and scale.
Who this is for
> Corporates and large organisations seeking to stimulate innovation and build a culture of experimentation, customer connectivity and resilience.
> Schools, universities and other education providers wanting to build entrepreneurship capability among students, preparing them for the future of work.
> Incubators and communities of entrepreneurs in need of structured, foundational education to support new start-ups and founders.
Finding connection to your purpose
Idea generation and validation
Self-awareness, ‘grit’ and emotional intelligence
Ethics in entrepreneurship
2. Empathy & customer understanding
Identifying market needs and opportunities
Developing customer personas
Empathising and mapping customer empathy
Identifying customer pain points and needs
3. Business model development
Understanding the business model
Building a Business Model Canvas
Validating, feedback and pivoting
Developing a real-world prototype or MVP
4. Launching to market
Marketing approaches and strategies
Creating and maintaining strategic partnerships
Branding and competitive positioning
5. Leading effectively
Raising capital and pitching
Finding the right team and leading them
Developing a support network
6. Preparing for the future
Mapping the customer journey
Articulating specific goals and metrics
Creating clear action plans
Developing a forward-looking business strategy