Starting a

Turn your business idea into a business reality.

Starting a

Turn your business idea into a business reality.

Go from idea to business

Course overview

It’s a great time to establish a new business. Opportunities are plentiful, and market access has never been easier. Despite this, the rate of failure is still incredibly high.

There’s no doubt that starting a new venture of any description is risky and difficult, however, there are a number of fundamental capabilities that will drastically increase your chance of success.

In this program, you’ll develop the capability required to successfully establish a purpose-driven business from idea conception, through to market launch.

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Who this is for

> Aspiring entrepreneurs looking to boost their chances for success through proven strategies and tactics.

>  Business advisors and coaches looking to better understand the realities their clients go through in creating new businesses of their own.

>  Career changers looking to capitalise on the skills and networks they have and strike out on their own.

What you'll learn

Get a business education that is useful, relevant and real.

Find purpose

Generate ideas, align them with purpose and validate them within the market. Create clarity around your business concept.

Create value

Develop a unique business model, find clear space in the market and break away from the competition.

Launch to market

Utilise entrepreneurial tactics to foster initial traction and fast growth. Develop the discipline and tactics to successfully execute your ideas.

The curriculum

In line with the insights and expertise of our industry partners and expert advisors, we’ve created an intensive program that provides you the support, frameworks and networks you need to to successfully build your own start-up.

You’ll complete real business work with the support of experts, building your business in line with current best practice, working towards a successful market launch.

1. Foundations

Finding connection to your purpose
Idea generation and validation
Self-awareness, ‘grit’ and emotional intelligence
Ethics in entrepreneurship

2. Empathy & customer understanding

Identifying market needs and opportunities
Developing customer personas
Empathising and mapping customer empathy
Identifying customer pain points and needs

3. Business model development

Understanding the business model
Building a Business Model Canvas
Validating, feedback and pivoting
Developing a real-world prototype or MVP

4. Launching to market

Marketing approaches and strategies
Creating and maintaining strategic partnerships
Sales strategies
Branding and competitive positioning

5. Leading effectively

Start-up finance
Raising capital and pitching
Finding the right team and leading them
Developing a support network

6. Preparing for the future

Mapping the customer journey
Articulating specific goals and metrics
Creating clear action plans
Developing a forward-looking business strategy


Study your way

Our courses use a collaborative learning framework geared to the modern learner.
Human connection, online materials and highly-engaging, outcome focused everything.

2-day Bootcamp

18 January 2019

2-days interactive workshops
Facilitated by entrepreneurship coach
Guided discussion and exercises
One-on-one support and coaching
Practical tools and templates


Online with Mentor

Any time

Online learning with mentor
Access to online resources for 12 months
One-to-one support and coaching
Guided tasks and resources
Practical tools and templates


For Groups

Any time

1 or 3 day workshops
Contextualised to your environment
Applied learning approach
Practical tools and templates
Pitch and present session

Contact us for group pricing

Our experts

Meet some of the brilliant and bold minds we work with.


Ben Roulston


Omar De Silva


Tathra Street

Connect with the Program Manager
(03) 9088 8011

In collaboration with

This course was proudly developed in partnership with the following industry leaders that practice, test and refine their entrepreneurial and leadership skills on the ground, in the business trenches, every day.

“Designing for outcomes is fundamental to my success as a creative
and business owner. The team at Plato Project have given me a completely
fresh perspective on what modern business needs to be to stay relevant,
successful and purpose-driven.”

Seán, Designer at Quarsh Creative

Get a copy of the course guide


Get answers to our most commonly asked questions.

What support do I get?

Beyond a dedicated instructor and program manager you can reach out to, and a small, curated cohort you’ll move through the course with, you’ll be part of a community of like-minded individuals that is thousands strong! Upon completion of the course, you’ll also become a part of our alumni, who receive facilitated introductions to industry, and invitations to events and networking opportunities.

What do I get by completing the course?

We provide certification that you have completed the program which you can proudly display on your resume, LinkedIn or anywhere else. However, this in our opinion is only the smallest part. By completing the program you’ll be developing a capability which will take your career further and move you closer to achieving your goals.

If you’re interested in official accreditation speak to us about our university partnerships.

How do the advisory calls work?

Advisory calls are arranged between the course instructor and the participant for times and dates that are mutually convenient. Advisory calls may take place over the phone or by video call depending on the preferences and location of each party.

The purpose of the advisory calls is to add accountability and personalisation to your learning experience. Calls with your instructor help you contextualise learning to your situation and make sure you are on track in your understanding of the key concepts.

Are you an RTO or a university?

No. We have very purposefully not gone down this pathway so we can continue on focusing on the most up-to-date, industry relevant content and experiences – rather than being confined to some policies which in our opinion, don’t add value to our students.

If you’re looking for official accreditation though, please ask us about our partnerships.