Starting a

Turn your business idea into a
business reality.

Starting a

Turn your business idea into a business reality.

Go from idea to business

Course overview

It’s a great time to establish a new business. Opportunities are plentiful, and market access has never been easier. Despite this, the rate of failure is still incredibly high.

There’s no doubt that starting a new venture of any description is risky and difficult, however, there are a number of fundamental capabilities that will drastically increase your chance of success.

In this program, you’ll develop the capability required to successfully establish a purpose-driven business from idea conception, through to market launch.

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Who this is for

> Aspiring entrepreneurs looking to boost their chances for success through proven strategies and tactics.

>  Business advisors and coaches looking to better understand the realities their clients go through in creating new businesses of their own.

>  Career changers looking to capitalise on the skills and networks they have and strike out on their own.

What you'll learn

Get a business education that is useful, relevant and real.

Find purpose

Generate ideas, align them with purpose and validate them within the market. Create clarity around your business concept.

Create value

Develop a unique business model, find clear space in the market and break away from the competition.

Launch to market

Utilise entrepreneurial tactics to foster initial traction and fast growth. Develop the discipline and tactics to successfully execute your ideas.

The curriculum

In line with the insights and expertise of our industry partners and expert advisors, we’ve created an intensive program that provides you the support, frameworks and networks you need to to successfully build your own start-up.

Across each week you’ll complete real business work with the support of experts, building your business in line with current best practice, working towards a successful market launch.

1. Foundations

Articulating, and finding connection to, your purposeIdea generation and validationSelf-awareness, ‘grit’ and emotional intelligenceEthics and social responsibilityin entrepreneurship

2. Empathy & customer understanding

Identifying market needs and opportunities
Developing customer personas
Empathising and mapping customer empathy
Identifying customer pain points and needs

3. Coaching session

Check-in with your instructor to set your goals and objectives for the course, and to explore the class content and ask questions.

4. Business model development

Understanding the components of a business model
Building a Business Model Canvas
Validating, feedback and pivoting
Developing a real-world prototype or MVP

5. Launching to market

Marketing approaches and strategies
Creating and maintaining strategic partnerships
Sales strategies
Branding and competitive positioning

6. Coaching session

Touch base with your instructor to discuss your course progress, and to fully understand how to apply the learning materials in way that ensures successful outcomes.

7. Leading effectively

Start-up finance
Raising capital and pitching
Finding the right team and leading them
Developing a support network

8. Preparing for the future

Mapping the customer journey
Articulating specific and effective goals and metrics
Creating clear action plans
Developing a forward-looking business strategy

9. Coaching session

Collaborate with your instructor to wrap-up the course content, and to discuss final feedback that will help you prepare for your individual project presentation.

10. Pitch & present

Present your individual project to the group, showcasing the knowledge and skills you’ve learned throughout the course.


Study your way

With our face-to-face and online study options, you can choose to complete the course to your own timeline
and with the level of support you need.


Saturday 28 & Sunday 29 July 2018

2 days

24 hours online learning
2 days face-to-face workshop
Practical tools, tasks & projects
Support from a dedicated tutor



Sat 30 June & Sun 1 July 2018

2 days

24 hours online learning
2 days face-to-face workshop
Practical tools, tasks & projects
Support from a dedicated tutor



Study any time

40 hours

20+ hours online learning
Self directed online learning
Practical tools, tasks & projects



Start any time

Design your own schedule

Contextualised course for your team
On-site training to suit your needs
Blend workshops, online & coaching
Support from a dedicated tutor
Pitch and present session
Certificate of completion

Contact for pricing


Talk to an advisor

Contemporary, personalised learning

Personal development shouldn’t be a chore. Our courses use a collaborative learning framework geared to the modern learner. Human connection, online materials and highly-engaging, outcome focused everything.

Online learning

Access a range of online learning materials, including tools and templates, learning tasks and online discussion.

Interactive workshops

Facilitated workshops are where you put your learning and ideas to work. Led by a dedicated tutor, you’ll engage in guided discussion and practical exercises to apply knowledge to your own context.

One to one coaching

Coaching sessions help you achieve your goals, whatever they are. Your coach works with you to define and complete a learning project, giving feedback and support tailored to your needs.

Our experts

Meet some of the brilliant and bold minds we work with.


Ben Roulston


Omar De Silva


Tathra Street

In collaboration with

This course is proudly developed in partnership with the following industry leaders that practice, test and refine their entrepreneurial and leadership skills on the ground, in the business trenches, every day.

“Designing for outcomes is fundamental to my success as a creative
and business owner. The team at Plato Project have given me a completely
fresh perspective on what modern business needs to be to stay relevant,
successful and purpose-driven.”

Seán, Designer at Quarsh Creative

Payment options

You can pay your tuition fees upfront, or pay a $500 deposit to secure your seat. The balance is due in the first week of the course. Learn more about our Cancellation Policy.

We accept credit cards and bank transfers, and can organise for payment by invoice if your employer is funding your study.


Need help managing fee payments?

We work with Study Loans, who offer student loans to help finance your education.


Get answers to our most commonly asked questions.

What support do I get?

Beyond a dedicated instructor and program manager you can reach out to, and a small, curated cohort you’ll move through the course with, you’ll be part of a community of like-minded individuals that is thousands strong! Upon completion of the course, you’ll also become a part of our alumni, who receive facilitated introductions to industry, and invitations to events and networking opportunities.

What do I get by completing the course?

We provide certification that you have completed the program which you can proudly display on your resume, LinkedIn or anywhere else. However, this in our opinion is only the smallest part. By completing the program you’ll be developing a capability which will take your career further and move you closer to achieving your goals.

If you’re interested in official accreditation speak to us about our university partnerships.

How do the coaching sessions work?

Coaching sessions are arranged between the course instructor and the participant for times and dates that are mutually convenient. Coaching may take place over the phone, by video call or in person, depending on the preferences and location of each party.

The purpose of the coaching sessions is to provide personalised support, accountability and feedback to ensure you get the most out of your learning. Each coaching session will have a specific agenda focusing on your individual learning project and allowing time for questions, deeper exploration of class content and reflection on learning.

Are you an RTO or a university?

No. We have very purposefully not gone down this pathway so we can continue on focusing on the most up-to-date, industry relevant content and experiences – rather than being confined to some policies which in our opinion, don’t add value to our students.

If you’re looking for official accreditation though, please ask us about our partnerships.

Get a copy of the course guide