Product
Development

Maximise business performance
through better products.

Product Development

Maximise business performance through better products.

The heart of modern business

Course overview

Arguably, the product manager is the most important part of any modern organisation.

It’s the product manager who is responsible for ensuring customers get the maximum possible value from purchasing decision. For deeply understanding the needs and pain-points their customers have – sometimes better than the customer themselves. And of course, for ensuring that each and every product a company offers is delivering on its promise, each and every time. It’s the product manager that can really make companies stand out from the crowd.

With this in mind, the modern product manager is one that can balance customer empathy and understanding, with strategic and commercial acumen, with digital and design prowess. A true business leader who drives business value.

In this program you will develop the capability to identify and address customer needs, to utilise best-practice design principles to create product-to-market (and market-to-product) fit, to develop amazing new products whilst continuously improving existing ones, understand the commercial implications of product development and manage product portfolios to effectively achieve business goals.

As the lines between digital and physical products continue to blur, this program will also develop your digital and technology acumen so you can play a true business leadership role within your start-up or organisation.

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Who this is for

> Business owners looking to drive increased opportunity, revenue and profit through more effective product strategy.

Career shifters looking to break into the innovation, start-up or digital landscape through demonstrated capability of effective product management.

> Directors and Heads of Departments looking to drive increased return on investment from each and every product they are responsible for.

Product and Marketing Managers looking for greater product performance and brand engagement in the modern economy.

What you'll learn

Get a business education that is useful, relevant and real.

Build products that matter

Design, develop and manage market leading products that solve problems and create value.

Build successful businesses and boost revenue

Maximise business performance through the best combination of product offering.

Inspire teams and drive engagement

Blend creativity and technical prowess to create, build and launch visionary products which inspire and motivate.

The curriculum

In line with the insights and expertise of our industry partners and expert advisors, we’ve created an intensive program that provides you the support, frameworks and networks you need to successfully build, launch and manage both digital and physical products in the modern economy.

Across each week you’ll complete real business work with the support of experts, building your product management prowess, in line with current best practices.

1. Product fundamentals

Evaluate the existing product mix of an organisation
Find and define purpose in products
Understand the product lifecycle
Understand product development economics

2. Market-product fit

Deeply understand your customers and their pain points
Utilise customer empathy to develop useful customer personas
Identify key opportunity areas within the market
Develop product-market synergies for a new or improved product

3. Coaching session

Check-in with your instructor to set your goals and objectives for the course, and to explore the class content and ask questions.

4. Design

Finding inspiration and information through targeted research
Deploy creative thinking techniques for divergent thinking
Understand and apply user experience best practice
Designing product specifications and undertake financial modelling

5. Product development systems & processes

Finding inspiration and information through targeted research
Deploy creative thinking techniques for divergent thinking
Understand and apply user experience best practice
Designing product specifications and undertake financial modelling

6. Coaching session

Touch base with your instructor to discuss your course progress, and to fully understand how to apply the learning materials in way that ensures successful outcomes.

7. Prototyping & iterations

Undertake hypothesis testing and prototyping
Design a Minimum Viable Product
Establish customer feedback mechanisms and processes
Deploy lean methodologies for maximum business value

8. Managing successful products

Lead multi-disciplinary product teams
Manage projects and stakeholders effectively
Understand and apply Shared Value best-practice
Create a marketing, messaging and communication strategy

9. Coaching session

Collaborate with your instructor to wrap-up the course content, and to discuss final feedback that will help you prepare for your individual project presentation.

10. Pitch & present

Present your individual project to the group, showcasing the knowledge and skills you’ve learned throughout the course.

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Study your way

With our face-to-face and online study options, you can choose to complete the course to your own timeline
and with the level of support you need.

Melbourne

Enquire about next intake

6 weeks part-time

Contextualised course for your team
On-site training to suit your needs
Blend workshops, online and coaching
Support from a dedicated tutor
Pitch and present session
Certificate of completion

$3,300

Online

Study any time

40 hours

20+ hours online learning
Supported online learning
Practical tools, tasks & projects
3 hours one-on-one coaching

Certificate of completion

$1,750

Sydney

Enquire about next intake

1 week intensive

12 hours online learning
18 hours face-to-face workshops
3 hours one-on-one coaching
Pitch and present session
Networking & invitations to events
Certificate of completion

$3,300

In-house

Start any time

Design your own schedule

Contextualised course for your team
On-site training to suit your needs
Blend workshops, online & coaching
Support from a dedicated tutor
Pitch and present session
Certificate of completion

Contact for pricing

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Talk to an advisor

Contemporary, personalised learning

Personal development shouldn’t be a chore. Our courses use a collaborative learning framework geared to the modern learner. Human connection, online materials and highly-engaging, outcome focused everything.

Online learning

Access a range of online learning materials, including tools and templates, learning tasks and online discussion.

Interactive workshops

Facilitated workshops are where you put your learning and ideas to work. Led by a dedicated tutor, you’ll engage in guided discussion and practical exercises to apply knowledge to your own context.

One to one coaching

Coaching sessions help you achieve your goals, whatever they are. Your coach works with you to define and complete a learning project, giving feedback and support tailored to your needs.

YOUR INSTRUCTOR

Guy Inbar

Entrepreneur and Intrapreneur Coach and Mentor, DifferenThinking Pty Ltd

As a senior, customer-centric and agile, strategy, commercialisation, product and portfolio professional, Guy enjoys working through ambiguity to innovate, develop, deliver and manage complex digital and physical services, products and solutions. Passionate about education, coaching and mentoring, he works with, and supports teams and entrepreneurs through early-stage and high growth periods with innovative concepts, customer value proposition, market fit and product commercialisation.

In collaboration with

This course is proudly developed in partnership with the following industry leaders that practice, test and refine their entrepreneurial and leadership skills on the ground, in the business trenches, every day.

Payment options

You can pay your tuition fees upfront, or pay a $500 deposit to secure your seat. The balance is due in the first week of the course. Learn more about our Cancellation Policy.

We accept credit cards and bank transfers, and can organise for payment by invoice if your employer is funding your study.

Financing

Need help managing fee payments?

We work with Study Loans, who offer student loans to help finance your education.

FAQs

Get answers to our most commonly asked questions.

What support do I get?

Beyond a dedicated instructor and program manager you can reach out to, and a small, curated cohort you’ll move through the course with, you’ll be part of a community of like-minded individuals that is thousands strong! Upon completion of the course, you’ll also become a part of our alumni, who receive facilitated introductions to industry, and invitations to events and networking opportunities.

What do I get by completing the course?

We provide certification that you have completed the program which you can proudly display on your resume, LinkedIn or anywhere else. However, this in our opinion is only the smallest part. By completing the program you’ll be developing a capability which will take your career further and move you closer to achieving your goals.

If you’re interested in official accreditation speak to us about our university partnerships.

How do the coaching sessions work?

Coaching sessions are arranged between the course instructor and the participant for times and dates that are mutually convenient. Coaching may take place over the phone, by video call or in person, depending on the preferences and location of each party.

The purpose of the coaching sessions is to provide personalised support, accountability and feedback to ensure you get the most out of your learning. Each coaching session will have a specific agenda focusing on your individual learning project and allowing time for questions, deeper exploration of class content and reflection on learning.

Are you an RTO or a university?

No. We have very purposefully not gone down this pathway so we can continue on focusing on the most up-to-date, industry relevant content and experiences – rather than being confined to some policies which in our opinion, don’t add value to our students.

If you’re looking for official accreditation though, please ask us about our partnerships.

Get a copy of the course guide