CX
Design

 

Unlock new opportunities

Drive greater revenue and customer loyalty

CX
Design

 

Unlock new opportunities

Drive greater revenue and customer loyalty

Optimise your customer journey

Identify, evaluate and optimise the customer journey of any and all of your products.

Maximise product performance

Create competitive advantage for your products through a more compelling value proposition.

Level up your brand

Foster unprecedented customer satisfaction and loyalty through more powerful, engaging brand value.

Optimise your customer journey

Identify, evaluate and optimise the customer journey of any and all of your products.

Maximise product performance

Create competitive advantage for your products through a more compelling value proposition.

Level up your brand

Foster unprecedented customer satisfaction and loyalty through more powerful, engaging brand value.

Program Overview

As industry becomes more competitive, and alternative options present from all corners of the globe, the most successful organisations are those that offer customer experiences unlike any other.

In this program you’ll develop your capabilities in a variety of disciplines – such as design thinking, user-experience design, product development and service design – to ultimately maximise the competitive advantage your products and company holds.

This program is for entrepreneurs and business leaders who need to increase revnue, maximise customer loyalty and create a market position that competitors can’t keep up with.

Program Overview

As industry becomes more competitive, and alternative options present from all corners of the globe, the most successful organisations are those that offer customer experiences unlike any other.

In this program you’ll develop your capabilities in a variety of disciplines – such as design thinking, user-experience design, product development and service design – to ultimately maximise the competitive advantage your products and company holds.

This program is for entrepreneurs and business leaders who need to increase revnue, maximise customer loyalty and create a market position that competitors can’t keep up with.

Who this is for

DIRECTORS AND HEADS OF DEPARTMENTS

Looking to drive increased revenue and customer engagement.

PROMOTION SEEKERS

Looking to secure their next role through demonstrated ability to lead business growth in the modern, digital economy.

MARKETING MANAGERS

Looking to find new ways to build brand value and engagement.

BUSINESS OWNERS

Looking to drive competitive advantage and increase profits.

PRODUCT MANAGERS

Looking to maximise the value and performance of their product portfolio.

DIRECTORS AND HEADS OF DEPARTMENTS

Looking to drive increased revenue and customer engagement.

PROMOTION SEEKERS

Looking to secure their next role through demonstrated ability to lead business growth in the modern, digital economy.

MARKETING MANAGERS

Looking to find new ways to build brand value and engagement.

BUSINESS OWNERS

Looking to drive competitive advantage and increase profits.

PRODUCT MANAGERS

Looking to maximise the value and performance of their product portfolio.

HOLISTIC EDUCATION

What to expect

True growth occurs when relevance, challenge and application come together. Our programs cater for all of this.

Resources

Access over 40 hours of online learning material, over 80 tools and templates and a dedicated expert and coach to support you at every step.

The tools and templates are always evolving to meet the ever-changing needs of industry, and are yours to keep for life. They cover everything from customer empathy, to service design to business model innovation.

Workshops

We are dedicated to ensuring real outcomes.

Over this program you’ll complete six intensive workshops where you put your learning and ideas to work. Each is focussed on a particular area of developing and optimising the customer journey, ensuring your business and products are achieving as much as they possibly can.

Each workshop will cover the education, inspiration and motivation you need to achieve the goals you’ve set.

Network

This program gets you into a global network of entrepreneurs, inventors and business leaders. Gain free access to all Plato Project events, enjoy facilitated introductions and build your network of like-minded individuals.

HOLISTIC EDUCATION

What to expect

True growth occurs when relevance, challenge and application come together. Our programs cater for all of this.

Resources

Access over 40 hours of online learning material, over 80 tools and templates and a dedicated expert and coach to support you at every step.

The tools and templates are always evolving to meet the ever-changing needs of industry, and are yours to keep for life. They cover everything from customer empathy, to service design to business model innovation.

Workshops

We are dedicated to ensuring real outcomes.

Over this program you’ll complete six intensive workshops where you put your learning and ideas to work. Each is focussed on a particular area of developing and optimising the customer journey, ensuring your business and products are achieving as much as they possibly can.

Each workshop will cover the education, inspiration and motivation you need to achieve the goals you’ve set.

Network

This program gets you into a global network of entrepreneurs, inventors and business leaders. Gain free access to all Plato Project events, enjoy facilitated introductions and build your network of like-minded individuals.

Request free consultation with a business advisor

Request free consultation with a business advisor

DRIVE GREATER REVENUE, CUSTOMER LOYALTY AND PROFIT

The curriculum

In line with the insights and expertise of our industry partners and expert advisors, we’ve created an intensive program that provides you the support, frameworks and guidance you need to successfully separate yourself from your competitors. Through maximising value for your customers at every stage of their journey, this program will help you build a business that competitors can’t match.

Across each week you’ll complete real business work with the support of experts, optimising the customer journey and value you offer, ultimately driving greater satisfaction, loyalty and sales.

MODULE ONE

__ Be introduced to customer experience design and the experience journey
__ Understand the function of CX within a successful business model
__ Apply behavioural economics approaches to understand human behaviour
__ Develop a CX hypothesis

MODULE TWO

__ Use affinity diagrams and journey mapping to gain useful customer insights
__ Conduct industry analyses to identify relevant customer trends
__ Understand socio-cultural forces and their impact on CX
__ Design and execute automated data-analysis processes

MODULE THREE

__ Clearly articulate the decision making process of each of your customers
__ Design customer personas for business development
__ Identify key touch points and ‘moments of truth’
__ Understand the entire lifecycle of your customers

MODULE FOUR

__ Create new value and competitive advantage through an updated CX strategy
__ Utilise co-creation approaches to develop effective customer centric solutions
__ Design customer-centric and service-oriented operational structures
__ Develop and lead a customer centric business culture

MODULE FIVE

__ Integrate CX into your marketing and product management strategies
__ Optimise CX across the entire company product mix
__ Identify key stakeholders and create engagement strategies

MODULE SIX

__ Create a customer experience scorecard
__ Set objectives, success measures and ROI
__ Develop feedback loops and effective evaluation processes

DRIVE GREATER REVENUE, CUSTOMER LOYALTY AND PROFIT

The curriculum

In line with the insights and expertise of our industry partners and expert advisors, we’ve created an intensive program that provides you the support, frameworks and guidance you need to successfully separate yourself from your competitors. Through maximising value for your customers at every stage of their journey, this program will help you build a business that competitors can’t match.

Across each week you’ll complete real business work with the support of experts, optimising the customer journey and value you offer, ultimately driving greater satisfaction, loyalty and sales.

Across each week you’ll complete real business work with the support of experts, applying new theories and frameworks directly to your business situation.

MODULE ONE

__ Be introduced to customer experience design and the experience journey
__ Understand the function of CX within a successful business model
__ Apply behavioural economics approaches to understand human behaviour
__ Develop a CX hypothesis

MODULE TWO

__ Use affinity diagrams and journey mapping to gain useful customer insights
__ Conduct industry analyses to identify relevant customer trends
__ Understand socio-cultural forces and their impact on CX
__ Design and execute automated data-analysis processes

MODULE THREE

__ Clearly articulate the decision making process of each of your customers
__ Design customer personas for business development
__ Identify key touch points and ‘moments of truth’
__ Understand the entire lifecycle of your customers

MODULE FOUR

__ Create new value and competitive advantage through an updated CX strategy
__ Utilise co-creation approaches to develop effective customer centric solutions
__ Design customer-centric and service-oriented operational structures
__ Develop and lead a customer centric business culture

MODULE FIVE

__ Integrate CX into your marketing and product management strategies
__ Optimise CX across the entire company product mix
__ Identify key stakeholders and create engagement strategies

MODULE SIX

__ Create a customer experience scorecard
__ Set objectives, success measures and ROI
__ Develop feedback loops and effective evaluation processes

Apply to get started now

Apply to get started now

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